If you’re searching for the latest 3CX phone system price in UAE, you’re likely comparing business communication solutions and trying to understand the full cost before making a decision.
Unlike traditional PBX systems, 3CX uses a flexible licensing model based on simultaneous calls — not per-user subscriptions. This approach helps businesses reduce communication costs while gaining access to VoIP calling, video conferencing, live chat, mobile apps, and advanced contact center capabilities.
In this guide, you’ll find the actual 3CX license prices for the UAE, how to choose the right plan, what affects total cost, and how BIGBANG ITS FZE helps businesses across Dubai, Abu Dhabi, and the UAE deploy and manage 3CX correctly.
Quick Answer: What Is the 3CX Phone System Price in UAE?
3CX Phone System Price in UAE starts from $381.71/year (about $31.81 a month, billed annually) for the Basic 8SC plan and goes up to $3,180.91/year for the AI Edition 48SC plan in the BIGBANG ITS store. 3CX itself lists the same licences in euros, from €285 to €2,375 a year before VAT, on its official pricelist, and it retired the Enterprise+ edition in April 2026. Full breakdown below, updated for 2026 UAE pricing.
3CX hosted pricing is based on the number of simultaneous calls (SC), not users. Here is the current 2026 pricing overview for the most common plans purchased by UAE businesses:
3CX Phone System Price in UAE 2026 (Price List Overview)
Below is the updated 3CX price list for 2026, including all license types and recommended business sizes in the UAE.
| Plan | Simultaneous Calls | Recommended Users | Price/Month | Price/Year | |
|---|---|---|---|---|---|
| 3CX Basic 8SC | 8 SC | 10–40 | $31.81 | $381.71 | Order Now → |
| 3CX Basic 16SC | 16 SC | 16–80 | $63.62 | $763.42 | Order Now → |
| 3CX Basic 24SC | 24 SC | 24–120 | $87.62 | $1,051.38 | Order Now → |
| 3CX Basic 32SC | 32 SC | 32–192 | $107.71 | $1,292.46 | Order Now → |
| 3CX Basic 48SC | 48 SC | 48–288 | $159.05 | $1,908.55 | Order Now → |
| 3CX PRO 8SC | 8 SC | 10–40 | $42.41 | $508.95 | Order Now → |
| 3CX Professional 16SC (50 Users) licence key | 16 SC | up to 50 | $66.50 | $798.00 | Order Now → |
| 3CX PRO 24SC | 24 SC | 24–120 | $116.63 | $1,399.60 | Order Now → |
| 3CX PRO 32SC | 32 SC | 32–192 | $143.42 | $1,721.04 | Order Now → |
| 3CX PRO 48SC | 48 SC | 48–288 | $212.06 | $2,544.73 | Order Now → |
| 3CX Enterprise/AI 8SC | 8 SC | 10–40 | $61.39 | $736.63 | Order Now → |
| 3CX Enterprise/AI 16SC | 16 SC | 16–80 | $116.63 | $1,399.60 | Order Now → |
| 3CX Enterprise/AI 24SC | 24 SC | 24–120 | $159.05 | $1,908.55 | Order Now → |
| 3CX Enterprise/AI 32SC | 32 SC | 32–192 | $190.86 | $2,290.26 | Order Now → |
| 3CX Enterprise/AI 48SC | 48 SC | 48–288 | $265.08 | $3,180.91 | Order Now → |
Note: Prices above are for the license only. Total investment also includes cloud hosting, SIP trunk services, installation, and ongoing support. All 3CX plans in our store are billed annually, with two-year and three-year terms available; the monthly column is simply the annual price divided by 12. 3CX stopped selling Enterprise+ in April 2026 and renamed Enterprise/AI to AI Edition, so the Enterprise/AI rows are the current top tier. Contact BIGBANG ITS FZE for a custom quote tailored to your business size and requirements.
| Ready to buy? See our full packages and get a custom quote → 3CX Pricing Plans |
Key Takeaways:
- 3CX pricing is based on simultaneous calls (SC)
- No per-user pricing model
- Plans range from Free to $3,180.91/year (AI Edition 48SC)
- Total cost depends on hosting + SIP trunk + setup
3CX Price List vs 3CX Pricing — What’s the Difference?
Many users search for “3CX price list” and “3CX pricing” interchangeably, but there is a slight difference.
The 3CX price list refers to the official licensing tiers, while 3CX pricing includes the total cost such as hosting, SIP trunks, and installation.
If you are comparing 3CX phone system price options in UAE, you need to consider both to estimate your real budget.
3CX Pricing 2026 Breakdown (Full Cost Overview)
Understanding 3CX pricing in 2026 is important because the system is not priced per user. Instead, it is based on simultaneous calls (SC), which makes the total cost much more flexible compared to traditional PBX systems.
The 3CX phone system price also depends on hosting, SIP trunk, and installation costs in addition to the license itself.
What Is 3CX Phone System?
3CX is a software-based 3CX PBX solution that uses VoIP technology to replace traditional PBX hardware. It enables organizations to manage calls, video meetings, messaging, and customer communications from one centralized platform.
Businesses can deploy 3CX on-premises, in a private cloud, or through hosted cloud environments. If you’re new to hosted telephony, understanding what is cloud PBX system can help you choose the right deployment option for your business in the UAE.
How Does 3CX Phone System Work?
3CX routes voice communications through internet-based VoIP technology instead of conventional telephone lines. The platform typically includes:
- SIP trunk connectivity for inbound and outbound calls.
- If you’re new to business telephony, understanding the VoIP and SIP Difference can help clarify how internet-based calling systems operate.
- Desktop and web softphone clients
- Mobile applications for iOS and Android
- Call queues, IVR, and auto-attendant
- Built-in video conferencing — up to 250 participants on the AI Edition, 100 on PRO and 25 on SMB Free
- CRM integrations (Salesforce, HubSpot, Zoho, Microsoft Dynamics)
- WhatsApp, live chat, and SMS integration
- Call recording and reporting
Because 3CX supports both cloud and on-premises deployment, organizations can choose the most suitable environment based on security requirements, scalability, and budget.
Businesses that need a deeper technical explanation can learn more about How Does 3CX Work and how calls are routed through SIP trunk infrastructure.
How Does 3CX Phone System Pricing Work?
One of the most important things to understand before purchasing 3CX is the simultaneous call licensing model. Instead of charging per user account, 3CX licenses are based on how many calls can happen at the same time — both internal and external.
For example, if your office has 50 employees but typically only 10–15 people are on the phone at the same time, you only need a 16 SC license — not 50 individual user licenses. This makes 3CX significantly more cost-effective than per-user VoIP platforms.
Businesses comparing modern cloud telephony solutions often evaluate 3CX alongside hosted PBX, cloud PBX, and VoIP phone systems due to its flexible licensing model.
How Many Simultaneous Calls Do I Need?
A simple rule of thumb for UAE businesses: plan for 20–30% of your headcount to be on the phone at peak times.
| Team Size | Recommended SC | Suggested Plan |
| Up to 10 users | 4 SC (free) or 8 SC | 3CX SMB Free or Basic 8SC |
| 10–20 users | 8 SC | 3CX Basic 8SC or PRO 8SC |
| 20–50 users | 8–16 SC | 3CX PRO 16SC |
| 50–100 users | 16–32 SC | 3CX PRO or Enterprise 32SC |
| 100+ users / Call Center | 32–48 SC or more | 3CX PRO or Enterprise/AI 48SC in our store; larger licences by custom quote from BIGBANG ITS FZE |
Note: For call centers where all agents are on active calls simultaneously, you need a 1:1 ratio of SC to agents. A 30-agent call center needs a 32 SC license.
3CX License Editions Explained
3CX SMB Free — Start at Zero Cost
3CX SMB Free (formerly 3CX FREE) is a permanently free plan for businesses with up to 10 users on 4 simultaneous calls. It is hosted by 3CX at no cost and includes basic communication features. It does not include CRM integration, the Call Flow Designer or hot desking — but it is a practical starting point for very small teams or trial deployments.
- Cost: $0/year (hosted by 3CX)
- Users: Up to 10
- Best for: Micro-businesses, pilots, and trial installations
3CX Basic — Entry-Level Paid Plan
The Basic edition is the entry-level paid plan, suitable for small businesses that need a reliable VoIP phone system without advanced call center features.
- Cost: From $382/year in our store (8 SC, up to 40 users; 3CX list price €285/year before VAT)
- Includes: Voice calling, video conferencing, mobile apps, basic call routing
- Does not include: Call queues, CRM integration, advanced reporting, custom IVR
- Best for: Small offices with straightforward communication needs
3CX PRO Pricing — Professional Edition
The Professional edition is the most popular choice for small and mid-sized businesses in the UAE. It delivers a full-featured communication platform at an affordable annual cost.
- Cost: From $508.95/year (8 SC) — up to $2,544.73/year (48 SC) in our store; 3CX lists PRO at €380–€1,900 a year before VAT
- Includes: Call queues, call recording, CRM integration, Microsoft 365, Google Workspace, auto-attendant, live chat, advanced reporting
- Best for: Companies with 20–100 users, customer-facing teams, and businesses with multiple departments
For many UAE businesses searching for the best VoIP provider for small business needs, Professional 16SC is the most commonly deployed plan.
3CX Enterprise Pricing — Advanced Features
The Enterprise edition — renamed AI Edition by 3CX in April 2026 — is designed for larger organizations, contact centers, and businesses requiring advanced administrative control, AI features, and multi-site management.
- Cost: From $736.63/year (8 SC, up to 40 users) — up to $3,180.91/year (48 SC, up to 288 users) in our store; 3CX lists the AI Edition at €550–€2,375 a year before VAT
- Includes: Everything in PRO plus skill-based routing, supervisor monitoring, MS Teams integration, custom IP phone branding, standby failover, AI Receptionist (V20 Update 8), on-premise AI transcription (the onboard transcription server is reserved for 16SC and larger licences, and Teams Direct Routing is offered from 16SC)
- Best for: Enterprises, contact centers, multi-location businesses, and mission-critical telephony
Many organizations evaluating Enterprise deployments also compare Best Cloud Contact Center Solutions to identify the right platform for customer service and support teams.
3CX Enterprise+ — Retired in April 2026
3CX Enterprise+ was a short-lived top-tier edition that added high-availability failover, Microsoft Teams integration, and call transcription via 3CX Cloud on top of everything in Enterprise/AI. 3CX retired it in April 2026 because third-party transcription (OpenAI, Google and, from Update 9, Grok) became far cheaper than its bundled cloud transcription; existing subscriptions keep working, but it is no longer sold, so new buyers should choose the AI Edition.
Cost: no longer sold. Enterprise+ bundled everything in Enterprise/AI plus call transcription via 3CX Cloud, MS Teams integration and standby failover; apart from the 3CX Cloud transcription, those features are now part of the AI Edition.
3CX PRO vs Enterprise — Feature Comparison
| Feature | 3CX PRO | 3CX Enterprise/AI (AI Edition) |
| Call Queues | Yes | Yes |
| CRM Integration | Yes | Yes |
| Video Conferencing | Yes (100 participants) | Yes (250 participants) |
| Microsoft 365 Integration | Full | Full + Auto-Provisioning |
| MS Teams Integration | No | Yes |
| Call Recording | Yes | Yes + Start/Stop Control |
| Advanced Reporting | Standard | Advanced |
| Supervisor / Wallboard | Limited | Full |
| Skill-Based Routing | No | Yes |
| AI Receptionist (V20) | No | Yes |
| On-Premise AI Transcription | No | Yes |
| Custom IP Phone Branding | No | Yes |
| Standby Failover Server | No | Yes |
| Hot Desking | Yes | Yes |
For most UAE SMEs with 10–100 employees, the Professional edition provides excellent value. Organizations running customer service operations or contact centers typically choose Enterprise for the advanced routing, AI features, and supervisor tools.
3CX Total Cost of Ownership — What to Budget For
When calculating your total investment, the 3CX license is just one component. UAE businesses should budget for the following:
1. 3CX License
Annual license cost based on your chosen edition (Basic, PRO, or Enterprise) and simultaneous call count. See the pricing table above.
2. Cloud Hosting
If you choose a cloud deployment (recommended for most UAE businesses), you need a hosting environment. Options include:
- 3CX-hosted: Managed entirely by 3CX, from €285 to €1,900 a year ($295–$1,995) depending on SC count, and free for the SMB Free edition
- Self-hosted on Etisalat or du cloud VM: Approximately AED 1,800–4,500/year depending on server size
- On-premises: Your own server hardware, higher upfront cost but full data control
3. SIP Trunk and DID Numbers
3CX does not provide calling minutes — you need a separate SIP trunk provider to connect to the UAE phone network (Etisalat or du). In the UAE, VoIP is a regulated activity under the TDRA VoIP Regulatory Policy, so the trunk must come from a licensed operator — e& (Etisalat) or du.
- DID (virtual) number: From $25/month or $300/year through BIGBANG ITS FZE
- USA SIP Trunk (for US-based calling): From $40/month or $480/year
- Local UAE SIP trunk: Cost varies by provider and channel count. du publishes its Business SIP Trunk from AED 580/month plus 5% VAT for 10 channels and 100 numbers, with a one-off AED 1,000 activation fee; e& quotes through an account manager. Businesses looking to reduce telecom expenses often compare different providers and review the Cheapest SIP Trunk for 3CX options before making a decision.
4. IP Phones (Optional)
If your team prefers hardware desk phones rather than software clients, budget for IP phones. Common brands compatible with 3CX in the UAE include Yealink, Snom, Fanvil, and Grandstream (Grandstream is third-party supported). Desk phone prices typically range from AED 150–600 per device depending on the model.
5. Installation and Configuration
Professional installation ensures your 3CX system is properly configured for call routing, IVR (Arabic and English), CRM integration, and SIP trunk connectivity. BIGBANG ITS FZE includes setup fees with most licensing packages.
Businesses planning an in-house deployment can also learn How to Setup 3CX on Windows before configuring their production environment.
6. Annual Maintenance Contract (AMC)
Ongoing support is critical for a business phone system. BIGBANG ITS FZE offers a comprehensive AMC at $2,900/year (or $250/month) that covers:
- System updates, reinstallation, and cloud migration
- IP phone and headset configuration (Snom, Fanvil, Yealink)
- Extension and group management
- SIP trunk setup and management (UAE, GCC, international)
- IVR setup in Arabic and English
- CRM integration management
- Ring group and call queue management
- Branch and VPN/tunnel configuration
- Staff training
- Support via ticket, chat, and phone
Real-World 3CX Pricing Example — 30-User UAE Office
Here is a realistic cost breakdown for a 30-user office in Dubai migrating from a traditional PBX to 3CX PRO:
| Cost Item | Annual Cost (USD) |
| 3CX PRO 8SC License | $508.95 |
| Cloud Hosting (self-hosted on Etisalat VM) | ~$500 |
| SIP Trunk + DID Number | $480 + $300 = $780 |
| IP Phones (30 x Yealink T31G — one-time) | $1,500 (one-time) |
| Installation & Configuration | Included with license |
| Annual Maintenance Contract (AMC) | $2,900 |
| Total Year 1 Estimate | ~$6,190 |
| Total Year 2+ (recurring) | ~$4,690/year |
Compared with traditional PBX systems that require expensive hardware, per-user licensing, and costly maintenance contracts, 3CX delivers significant long-term savings for UAE businesses.
When evaluating the overall communication budget, many organizations also compare 3CX with the Best Internet Phone Service Provider options available in the UAE market.
3CX Pricing Calculator — How to Estimate Your Costs
Many businesses search for a 3CX pricing calculator before selecting a license. While 3CX offers an official pricing page at 3cx.com/ordering/pricing, UAE businesses should also factor in local costs including SIP trunks, hosting, and professional installation.
To estimate your costs accurately, answer these questions:
- How many employees will use the system?
- How many calls happen simultaneously at peak times?
- Do you need call queues, CRM integration, or supervisor tools? (If yes, choose PRO or Enterprise)
- Cloud-hosted or on-premises deployment?
- How many office locations?
- Do you need Arabic IVR or bilingual call handling?
- What level of ongoing support do you need?
BIGBANG ITS FZE provides free consultations to help you select the right license and deployment. Contact our team for a custom quote based on your specific requirements.
Does 3CX Charge Per User?
No. 3CX does not charge per user — this is one of its most important advantages over competing platforms.
3CX licenses are based on simultaneous calls, not user accounts. This means a 100-person company where only 20 people are on the phone at any given time only pays for 20 SC — not 100 individual user subscriptions.
This makes 3CX significantly more affordable than platforms like RingCentral or Vonage, which charge $20–50 per user per month. For a 50-user organization, the 3CX Professional 16SC (50 Users) licence key at $798/year in our store compares favorably against competing platforms that may cost $12,000–$30,000/year for the same user count.
3CX Cloud Pricing and Hosted Pricing
Many organizations choose cloud deployments to reduce infrastructure requirements and simplify management. When evaluating 3CX cloud pricing, consider:
- 3CX-hosted plans: Fully managed by 3CX, ranging from free (SMB Free) to €1,900 ($1,995) a year for larger configurations
- Self-hosted on UAE cloud (Etisalat/du VM): Gives you full data sovereignty and TDRA compliance while reducing hardware costs
- On-premises: Maximum control and security, best for regulated industries like finance, healthcare, and government
Cloud-based deployments are preferred by most UAE businesses seeking predictable costs and easier scalability. BIGBANG ITS FZE can deploy and manage your 3CX instance on UAE-based cloud infrastructure.
3CX Phone System vs Traditional PBX — UAE Perspective
Many businesses comparing a traditional phone system with a modern 3CX PBX solution find that software-based deployments offer greater flexibility, lower maintenance costs, and easier scalability.
| Factor | 3CX Phone System | Traditional PBX |
| Licensing Model | Per-system (simultaneous calls) | Per-user or per-line |
| Hardware Required | No (software-based) | Yes (expensive hardware) |
| Remote Work | Full mobile apps included | Limited or add-on cost |
| Video Conferencing | Built-in (free) | Not included |
| WhatsApp / Live Chat | Built-in (free) | Not available |
| Scalability | Add SC as needed | Hardware upgrade required |
| Setup Time | 1–2 days | Weeks |
| Total 5-Year Cost (50 users) | AED 60,000–90,000 | AED 130,000–220,000 |
Many businesses looking for a 3CX phone system Dubai deployment choose cloud-hosted environments because they offer faster implementation, lower infrastructure costs, and easier scalability.
Is 3CX Worth the Price for UAE Businesses?
For most UAE businesses, the answer is yes — especially when you consider the combination of flexible licensing, built-in video conferencing and live chat, free mobile apps, and compatibility with any SIP phone or SIP trunk provider.
3CX is particularly strong for:
- SMEs with 10–200 users looking for the best price-to-feature ratio
- Contact centers and customer service teams needing call queues, CRM integration, and reporting
- Multi-site businesses in Dubai, Abu Dhabi, Sharjah, and the wider GCC
- Remote and hybrid teams needing full mobile and web access
- Organizations replacing aging PBX hardware with a modern, software-based solution
Why Buy Your 3CX License from BIGBANG ITS FZE?
Choosing the right 3CX partner is just as important as choosing the right license. BIGBANG ITS FZE is an officially certified 3CX partner serving businesses across the UAE and Middle East since 2003.
When you purchase and deploy 3CX through BIGBANG ITS FZE, you benefit from:
- Official 3CX licensing at competitive prices
- Professional deployment and full system configuration
- Arabic and English IVR setup
- SIP trunk integration with Etisalat, du, and international providers
- Cloud and on-premises deployment options across all UAE emirates
- Dedicated UAE-based implementation and support team
- Ongoing AMC support (ticket, chat, and phone)
- Training for your staff
Our team has deployed 3CX for businesses in Dubai, Abu Dhabi, Sharjah, Ras Al Khaimah, Saudi Arabia, and across the GCC region.
BIGBANG ITS FZE has deployed 3CX solutions for more than 1,000 businesses across the UAE and Middle East, helping organizations reduce communication costs while improving mobility, customer service, and business continuity.
Get a Custom 3CX Pricing Assessment from BIGBANG ITS FZE
The best way to determine the right 3CX phone system price for your business is to speak with a certified 3CX partner who understands the UAE market.
BIGBANG ITS will assess your expected call volume, team size, deployment requirements, and budget — and recommend the most cost-effective 3CX configuration for your business.
Contact BIGBANG ITS FZE today for a free 3CX consultation, personalized pricing assessment, and live product demonstration. Our certified 3CX specialists will recommend the most cost-effective license, hosting model, and SIP trunk configuration for your business.
Sources
- 3CX — 3CX Pricelist for PRO and Enterprise Editions (annual euro prices per simultaneous-call tier for BASIC, PRO and AI editions, Hosted by 3CX fees) (accessed 2026-10-04)
- 3CX — Pricing FAQ (four editions: SMB Free, Basic, PRO, AI; SMB Free is free for up to 10 users with free hosting) (accessed 2026-10-04)
- 3CX — Full Feature List by edition (4SC FREE / SMB, BASIC, PRO, AI; video-conference participant limits; enterprise features reserved for 16SC+; last updated 28 August 2026) (accessed 2026-10-04)
- 3CX — License Edition Changes: ENT+ retired, Enterprise/AI renamed AI Edition, Grok transcription in Update 9 (23 April 2026) (accessed 2026-10-04)
- 3CX — V20 Update 8 Final: AI Receptionist, AI Call Screening, AI Personal Assistant and on-premise transcription (9 February 2026) (accessed 2026-10-04)
- 3CX — Supported IP Phones (Yealink, Snom and Fanvil preferred; Grandstream third-party supported) (accessed 2026-10-04)
- TDRA — Frequently Asked Questions: VoIP Regulatory Policy ver. 2.0 — VoIP services must be obtained from a Licensee (accessed 2026-10-04)
- du — Business SIP Trunk plans and prices (Business SIP 10 at AED 580/month + 5% VAT, AED 1,000 activation) (accessed 2026-10-04)
FAQs
How Much Does 3CX Cost?
3CX pricing depends on the edition (SMB Free, Basic, PRO, or AI Edition — the tier 3CX called Enterprise until April 2026) and the number of simultaneous calls (SC) required. Entry-level paid plans start from approximately $382 per year, while larger Enterprise deployments cost more depending on capacity and advanced features.
Is the 3CX Phone System Free?
Yes. 3CX offers a free SMB plan for businesses with up to 10 users. The free edition includes core communication features and is suitable for small teams, startups, and businesses evaluating the platform before upgrading to a paid plan.
Why Is 3CX So Cheap?
3CX is often more affordable than competing business phone systems because it uses simultaneous call licensing instead of per-user subscriptions. Businesses only pay for the number of calls occurring at the same time, which can significantly reduce costs for organizations with many users.
What Is a 3CX Phone System?
3CX is a software-based IP PBX and unified communications platform that enables businesses to manage voice calls, video conferencing, live chat, messaging, and customer communications through a single system. It can be deployed on-premises, in the cloud, or through hosted environments.
Is 3CX Free or Paid?
3CX offers both free and paid plans. The SMB Free edition supports small businesses with basic requirements, while Professional and Enterprise editions provide advanced features such as call queues, CRM integrations, reporting, contact center functionality, and AI-powered tools.
What Is 3CX Pricing Based On?
3CX pricing is based primarily on simultaneous calls (SC) rather than the number of users. This licensing model allows businesses to support a large workforce without paying separate subscription fees for every employee.
How Much Does 3CX Dialer Cost?
The cost of using 3CX as a business dialer depends on the selected license edition, simultaneous call capacity, hosting requirements, SIP trunk services, and support package. Small businesses can start with the free SMB edition, while larger organizations typically choose Professional or Enterprise licenses for advanced dialing and call management features.
What Is the Difference Between 3CX Professional and Enterprise?
The main difference is that Enterprise includes advanced contact center capabilities such as skill-based routing, supervisor monitoring, Microsoft Teams integration, AI receptionist features, standby failover, and enhanced reporting. Professional is typically sufficient for most SMEs, while Enterprise is designed for larger organizations and call centers.
How Many Simultaneous Calls Do I Need for 3CX?
Most businesses should estimate 20–30% of total users as simultaneous calls. For example, a 50-user company typically needs a 16 SC or 32 SC license depending on peak usage.
Why Is 3CX So Expensive?
While the 3CX license itself is affordable starting from $382/year, some businesses perceive the total cost as high because it includes additional components beyond the license: cloud hosting, SIP trunk services, IP phones, installation, and an Annual Maintenance Contract (AMC). When comparing total cost of ownership rather than license price alone, 3CX still typically costs significantly less than per-user platforms like RingCentral or Vonage over the long term.
Is 3CX a Good Phone System?
Yes, 3CX is a strong choice for most UAE businesses due to its flexible per-call (not per-user) licensing, built-in video conferencing, mobile apps, and CRM integrations. It’s particularly well-suited for SMEs with 10–200 users, contact centers needing call queue and reporting features, and multi-site or remote teams across the UAE and GCC.
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